It would be interesting to see what the most popular black baby names were in the same period… Somehow I don’t think it would be Ashley or emily.
The most popular baby girl names in the United States are flashes in the pan—each one appearing on the map briefly, before being swept out by an up-and-comer.
The map was built in Adobe Illustrator by Deadspin‘s Reuben Fischer-Baum using data from the Social Security Administration. “Color palette,” Fischer-Baum wrote to me over email, “has to be credited to Stephen Few, from his excellent data viz book Show Me The Numbers.” Earlier drafts gave each name a unique color, he says, but in the end “it was a lot cleaner and more interesting to limit the palette to just the most popular name for any given year, and put the rest in grayscale so you could see how the different ‘eras’ of top names progressed.”
Over at Jezebel, Fischer-Baum describes the picture that emerges:
Baby naming generally follows a consistent cycle: A name springs up in some region of the U.S.—”Ashley” in the South, “Emily” in the Northeast—sweeps over the country, and falls out of favor nearly as quickly. The big exception to these baby booms and busts is “Jennifer”, which absolutely dominates America for a decade-and-a-half. If you’re named Jennifer and you were born between 1970 and 1984, don’t worry! I’m sure you have a totally cool, unique middle name.