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Pepsi Sets off Firestorm With Tone Deaf Pandering Ad

This is the type of stupid and bad that gets not only a change in ad agencies…But the entire Marketing Department canned. The folks who did this are so involved in drinking their own bath water, they are utterly clueless and too narcissistic to see or care about the trees…Much less the forest.  This ad panders and trivializes at so many levels it’s ridiculous. Pepsi is in for a well-deserved shitstorm from the public over this.

Time for an idjit flush at headquarters.

This one os so bad, I’m putting it under the thread – “The New Jim Crow”.

A second-by-second breakdown of Kendall Jenner’s unspeakably tone-deaf Pepsi ad

Here’s a second-by-second breakdown of this ad, which for some reason clocks in just above two minutes:

0:03: We first see our cello player, just strumming away on a helipad, which is personally my favorite spot to cello-out. He quickly transports indoors, where it’s dark and the air-circulation is apparently lacking. He becomes very sweaty.

0:08: Meanwhile, young attractive people are out in the streets. They’re here. They’re sincere. And they have perplexing signs with additional vowels.

0:15: Say hello to our resident Muslim Woman Wearing Hijab (super topical, right?). She’s working with some arts and crafts and drinking Pepsi, but boy, she is not so pleased.

0:23: SOUND THE KENDALL ALARM! WE HAVE KENDALL JENNER ON THE PREMISES! Here, we meet Kendall at work, posing seductively in a roll of tin foil not drinking Pepsi and totally oblivious to all of the Important Things happening around her. But don’t worry, sweet ones. This ad presents a story arc that shows Kendall undergoing a transformation — LITERALLY AND FIGURATIVELY HA HA HA. 

0:47: What’s that noise? Why it’s the commotion of our diverse crowd of street marchers holding provocative peace and heart symbol signs. This intrigues our dear cellist, who has apparently turned on a lamp and taken a shower. I must join them, he decides, and I must bring my cello, for without music, I am nothing. (I’m projecting).

0:49: In the midst of all these people standing up for Important Things, there are still ladies out here brunching. Ladies love brunch, what can I say! Don’t you women know that protest is the new brunch? WAKE UP SHEEPLE. (Although it’s cool, they’re drinking Pepsi so they’re a part of it in their own special way.)

0:55: Let’s check back in with our Muslim Woman in Hijab. She’s still toiling away by herself and becoming increasingly frustrated with the progress of her arts and crafts project, so much so that we actually HEAR THIS LADY ROAR. Until she discovers… She is not alone.

1:13: Okay just in case you thought this wasn’t a legit cool young people thing (it has been awhile since we’ve seen Kendall), we have the requisite soda commercial breakdancers on the premises. They’re here to pop, lock and disabuse you of any such illusions.

1:18: Seriously dude, how did you get so sweaty earlier and when did you have time to shower?

1:34: It’s a good thing our friend here took that shower because with a simple head nod he is able to convince Kendall to walk off the job. Classic move, bro. If Hollywood doesn’t greenlight a romcom based entirely on this head nod, I will, as soon as I have the power to greenlight romcoms.

1:38: Kendall is a changed woman. She wipes off that oppressive dark lipstick, removes that oppressive blonde wig (y’all, it was a wig the whole time! Can you believe it?) and is ready to party — I mean protest!

1:43: Uh-oh, it’s the police. So topical.

1:51: Kendall’s chilling out, maxing, relaxing all cool. She’s drinking Pepsi (one of us, one of us) and sporting an all-denim getup, not her previously oppressive tin foil garment.

2:05: Oooooh boy. I’ve been watching this for more than two minutes. Also, the police are all standing there like, just watching with stern faces. They are not holding signs, they are not breakdancing and in case you didn’t think I noticed, they are not drinking Pepsi. But.. what’s that? It’s Kendall. And Kendall knows how to solve this intractable sociopolitical crisis.

2:09: Did anyone catch that incredible moment?!?!? Oh, duh, the Muslim Woman in Hijab who has been heartened by Kendall’s act of bravery.

2:12: An officer takes a sip of Pepsi and OH MY GOD THE COPS DRANK PEPSI! CAN YOU BELIEVE IT!? WE WON! WE WON! THEY FINALLY AGREED TO GIVE PEPSI A TRY!

This all ends with an exhortation to “live bolder, live louder, live for now.” And nothing has inspired me to do that quite like this ad.

 
8 Comments

Posted by on April 5, 2017 in American Greed, The New Jim Crow

 

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A “Becky” Problem…Black Women Hot over Pepsi Superbowl Ad

Hmmmm… Seems that this Pepsi commercial shown during the Super Bowl has the ladies hot and bothered…

Vodpod videos no longer available.

What I find interesting is MSNBC’s choice of black women to talk about this. Sophia Nelson, a Black Republican is a frequent contributor to Booker Rising, a black conservative site.

Somehow, I think no matter which way you changed the races of the actors – that can of Pepsi would have been flying…

 
16 Comments

Posted by on February 8, 2011 in The Post-Racial Life

 

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War and Pepsi…We Ain’t That Friendly!

Renowned Danish musician sues Pepsi

Lee Oskar and the other original members of the band War are suing Pepsi Cola’s parent company for $10 million for using their song ‘Why Can’t We Be Friends’ in its latest advertising campaign in the US.

According to entertainment website TMZ.com, the band alleges the soft drink maker did not ask to use the song nor pay for its use. The song’s authorship is credited to the members of the band and to their producer, Jerry Goldstein.

Oskar, 62, was born in Copenhagen but moved to New York City at the age of 17 to play music. He is recognised as one of the foremost harmonica players in the world and now lives and plays in Seattle.

War broke through in 1970 with former Animals vocalist Eric Burdon as the frontman. Burdon quit after just a year with the band, but War had its biggest commercial success in 1975 with the album ‘Why Can’t We Be Friends’, featuring the title track and ‘Low Rider’, both top-10 singles in the US.

Drummer Harold Ray Brown, bass player Morris Dickerson, keyboardist Lonnie Jordan and guitarist Howard E. Scott are the remaining surviving members of the original band. All of them are credited in the writing of ‘Why Can’t We Be Friends’ and therefore due royalties anytime the song is used for commercial purposes.

 
2 Comments

Posted by on September 2, 2010 in Music, From Way Back When to Now

 

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