Cadillac had a problem about 10 years ago when it’s marketing folks finally came to the realization their buyers were dying off…
Cadillac’s market appeal was to folks over 60 who had grown up with large American style cars, a shrinking demographic. Younger folks who had been weaned on smaller, typically foreign cars preferred the smaller size and handling characteristics of foreign luxury makes, versus the bloated floating gunboat handling common to America cars. They were much more likely to gravitate to Acura, Lexus, or Mercedes than to buy a “hog”.
In response to the realization that their market was literally dying out – the company went on a crash campaign to attract younger buyers by introducing models like the CTX whose handling and performance characteristics were more in line with their foreign competitors. Now – the company didn’t really have a change of heart as the Brobdingnagian gas guzzler SUV line proved – and their clinging to the 60’s era American maxim that more cubic inches and horsepower makes up for all design shortcomings…
But – they at least (grudgingly) are making an effort.
Which puts them far ahead of Republicans, who are facing the same market issue. Their market is white, male in their 60’s and 70’s and dying off. Not soon enough for many of us – but thank God for small favors. Their counter approach seems to be to turn their believers into Zombies – a technology which worked with some success in creating the Tea Party. Unfortunately the technical difficulty of retainng live, functioning brain cells is still beyond their reach – resulting in even bigger problems.
Case in point –
When presumptive Republican presidential nominee Mitt Romney appears before Latino small-business owners in Washington on Wednesday, he’ll address a group whose explosive birth rates foreshadow a seismic political shift in GOP strongholds in the Deep South and Southwest.
“The Republicans’ problem is their voters are white, aging and dying off,” said David Bositis, a senior research associate at the Joint Center for Political and Economic Studies, who studies minority political engagement.
“There will come a time when they suffer catastrophic losses with the realization of the population changes.” Read the rest of this entry »