Turns out different ethic groups have different affinities in terms of the Cell Phone purchasing habits. This may be a reflection of network cost, usage type, or affinity…

For Phone Manufacturers this is both good and bad news. Asians purchase iPhones as a larger percentage of any group, Black folks purchase RIM Blackberrys. However, recent purchasing trends indicate a strong movement by both Black folks and Hispanics to Android platform phones – which is bad news for RIM.
Thirty-one percent of mobile consumers in the U.S. now own a smartphone, according to a the Nielson Company’s December 2010 U.S. smartphone market survey released Tuesday…
The report indicates that 45% of mobile Hispanic users in the U.S. have a smartphone. Likewise, 45% of Asian/Pacific Islanders also have a smartphone. Nielsen estimates that 33% of African-American mobile phone users have a smartphone. In contrast, only 27% of white/non-Hispanic mobile users have a smartphone.
The differences in ownership percentages may have to do with age. Nielsen notes that Asian, Hispanic and African-American populations tend to skew younger.
I think it has to do with economics, as poorer folks only have the budget for one Internet Access methodology. Coughing up $100-200 a month for a Smart Phone, and an additional $100-200 a month for home internet access strains the budget. So the choices typically are a cheap “dumb phone” (prepaid), and home internet the family can share, or for more mobile or single folks – a Smartphone as the only connectivity to the Internet.
When it comes to future market share predictors, however, Android is the big winner. Nielsen estimates that 43% of users who purchased a smartphone in the past six months chose an Android device. In comparison, 26% of new purchasers chose an iOS device and 20% chose a BlackBerry.
From a demographic perspective, Hispanic users seem evenly split across the three smartphone OS platforms, whereas 36% of Asian smartphone owners have an iPhone. The BlackBerry is the most popular smartphone amongst African-Americans, at least according to this study.
It is going to be interesting to see after the initial euphoria, if Verizon offering the iPhone is going to drive market share significantly. The one thing Apple has going for it is consistency of use across platforms. If you have an iPhone, you can pick up and use an iPad in seconds. The iPad is essentially an iPhone with a screen big enough so someone over 20 can read it. A lot of the features also transition over to their PC line. That is where the “IBM/Microsoft” platforms have historically failed – and one of the reasons a lot of technophiles wouldn’t buy a Windows based phone. I don’t want to wake up tomorrow to find my phone has downloaded the newest operating system, which has changed where every button and feature on the phone is, charged my account $100 for the upgrade…
And moved the “call” button to somewhere ergonomically impossible to reach for someone without 3 hands. And furthermore, I will need to buy a memory upgrade for $150 just to make all the new “features” no human outside of the Microsoft development center will ever use but are “required” to make the new OS work. Which is what they (Microsoft) do constantly with Operating Systems and Office Products.
It will be interesting to see if Android manufacturers copy that “look and feel” which tends to tie users to their product lines due to familiarity. It worked for RIM, and their loyal Blackberry following…
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