If you have a chance to travel to Europe, check out the local TV. The Ads, particularly on British TV are 10 cuts above most of what you will see in America. This is the new British Stansbury Christmas Ad which is making waves felt in the US already – If you are a cat owner, you probably will recognize a little of Mog in your own cat.
Department Store John Lewis is known for some of the best ads annually. This certainly beats the hell out of the jingle driven drivel presented on US TV –
This one from the Lottery company in Spain. It engages the watcher by telling a story in one minute –
And this from German Grocer LIDL and it’s “Christmas Class”
Apparently, the concept of grabbing the audience with quality over quantity sailed over our advertiser’s heads. As advertisers on cable now chew up 20 minutes of an hour program – maybe these clowns could learn something about why folks are increasingly buying ad blockers and watch commercial free on the Internet. Familiarity, in terms of ceaselessly being bombarded with the same poorly constructed information indeed breeds contempt.