Conservative recognized back in the 80’s that in order to drive the country in their direction they would need a pervasive propaganda program. The first step of that was the elimination of the “Fairness Doctrine” which required broadcasters and News Providers to present all sides of an issue. With the elimination of the Fairness Doctrine, it was possible to set up propaganda organs such as right wing radio, and the Faux News Channel to trumpet conservative propaganda.
The second step was to allow ownership consolidation of the media. Laws limiting the number of stations ay one party could own were nixxed, under the guise of “capitalist success”. The reality being that the consolidation of stations across the market had little to nothing to do with “success”, and everything to do with providing dedicated and captive outlets for propaganda in every market.
The next step was in tailoring a consistent message, a message which would be repeated across the media, and repeated again and again whether in books, television, or over the radio following Goebbels’ dictates about effective propaganda. The most tried and true method of generating political capital is “the lone voice”. The vast majority of people identify with “the little guy in a tough fight with the giants”. As such, conservative media would forever become the little guy fighting the massive “Liberal Media” despite the fact the conservative media had billions of dollars in backing and financing. Next was to get the audience to embrace their inner “victimhood” – ergo that they were the victims of any of the multitude of real or imagined enemies. Just as Hitler did during his rise, he identified his “little guy” Nazi Party with the “powerless”, who were being “victimized” by Jews/Liberals. Fighting the”Good Fight” on behalf of the little man.
Republicans became, as the party of conservatism – the little put-upon white guys Party.
Sex sells, but it sells to the sexes in different ways. Tits and ass may be sufficient to attract male audiences (Faux, AKA the Hooters of the News world), but rumor and innuendo has been the major driving force behind women buying Supermarket tabloids, and the somewhat (once upon a time) less salacious Entertainment magazines. Clinton’s penis became the most objectified member in America.
The last major component is “Outrage”. Conservative media shills manufactured outrage like a $2 Crack whore sells sex. Whiny voiced wuss John Stossel has made a career the last 10 years on fake outrage. “Outrage” has become so prevalent and intertwined with imaginary victimology today, it’s become a basic part of the “theology” of right wing “christian” churches. Everyone may not hate Raymond, but bet your bottom Bible everybody hates christians.
And that is exactly where things ran off the rails.
The conservative media is no longer a movement – it is a Terrorist Organization. It has become a victim of it’s own excesses, driving market demographics through the lowest common denominators – hate and violence.
It isn’t time to shut down the conservative media. Far from it, our basic national bedrock belief in Freedom of Speech prohibits it, and such might indeed be throwing out the baby with the bathwater. What it is time to do is to shut down, and prosecute those who are advancing terrorism, under the same Freedom of Speech concept that screaming fire in a crowded theater…
Isn’t Free Speech.
Those advocating murder, or assassination (including that of our President) need to be charged and put in jail. Regardless of if they are 4 black clowns thinking they are America’s newest incarnation of Al Quaeda in NYC wanting to blow up a synagogue…
Or a talking head like O’Reilly making millions of dollars a year to spout hate.