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Vatican Threatens to Sue Benetton Over “Kissing” Ad

Benetton’s stock in trade has been “shock” ads for a while. This time, I think they went way overboard!

Some of the offensive pics can be seen here. No word yet from the Muslim Iman (Sheik Ahmed el-Tayeb) in the pic. I can’t imagine Sunni followers are thrilled, either.

While more tolerant of the slings and arrows than some Religions - The Catholic Church is taking this one seriously.

Vatican Pledges Legal Action Against Benetton

The Vatican is taking legal action against the Benetton clothing company to prevent the circulation of an ad featuring a fake photo montage of Pope Benedict XVI kissing a top Egyptian imam on the lips.

The Vatican said Thursday the image is “offensive not only to the dignity of the pope and the Catholic Church, but also to the sensibilities of believers.”

Benetton withdrew the ad immediately after its debut Wednesday once the Vatican denounced it as an unacceptable provocation.

Benetton had said its “Unhate” campaign was aimed at fostering tolerance, but the Vatican’s daily newspaper Thursday called it “an insult to believers in the name of profit.”

The campaign’s fake photos feature a half-dozen purported political nemeses in lip-locked embraces, including President Barack Obama and Venezuela’s Hugo Chavez, Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas, and North Korean leader Kim Jong Il and South Korean President Lee Myung-bak.

The photo of the pope kissing Sheik Ahmed el-Tayeb of Cairo’s al-Azhar institute, the pre-eminent theological school of Sunni Islam, was on Benetton’s website all day Wednesday but was pulled about an hour after the Vatican’s protest.

Al-Azhar suspended interfaith talks with the Vatican earlier this year after Benedict called for greater protections for Egypt’s minority Christians.

Shock ads have long been a part of Benetton’s publicity strategy, with photographer Oliviero Toscani’s famous campaigns for them featuring death row inmates and people dying of AIDS.

In a statement, the Treviso, Italy-based clothing manufacturer said it was sorry that its image had offended the faithful and that as a result “we have decided with immediate effect to withdraw this image from every publication.”

The other images, including the one of Obama, are still on its website.

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Posted by on November 17, 2011 in Nawwwwww!

 

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What’s the Deal With the New Benetton Ads?

See the rest here. Benetton better have some serious insurance on their stores…

Benetton ‘Unhate’ Campaign Shows World Leaders Kissing

There’s no doubt that these are the pictures of the day. U.S. President Barack Obama kissing his Venezuelan counterpart Hugo Chavez, Mahmoud Abbas embracing Benjamin Netanyahu, and Germany’s Angela Merkel locking lips with Nicolas Sarkozy. Is this bad fan fiction? A new approach to international diplomacy?

The stunning (albeit photoshopped) images are part of a new campaign by the United Colors of Benetton. Alessandro Benetton, executive deputy chairman, who presented the ads in Paris on Wednesday, said they were meant to promote the idea of “unhate,” The Times Of India writes. “The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss,” he reportedly said.

Benetton hopes the campaign will contribute to the creation of a culture of tolerance and combat hatred, the group writes. It plans a series of live actions in which young people will post the images of the smooching world leaders “on the walls of locations symbolic of the desperately-needed peace process: Tel Aviv, New York, Rome, Milan, Paris.”

There have already been fierce reactions to the controversial shots. According to the Belgian news channel RTL, President of the Italian Association for Catholic Viewers Luca Borgomeo asked for the immediate withdrawal of the campaign. “Is it possible that RTL can’t think of anything better?” he said, according to a HuffPost translation.

“The White House has a longstanding policy disapproving of the use of the president’s name and likeness for commercial purposes,” White House spokesman Eric Schultz told The Huffington Post.

Benetton is known for its controversial ads, including one of a young nun kissing a priest.

 

 
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Posted by on November 16, 2011 in Nawwwwww!

 

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