Prince Harvey needed to make an album. So after his computer crashed, he spent four months in an Apple store singing the entire thing into a display computer.
Standing in the middle of the Upper West Side’s Apple Store in Manhattan, 25-year-old artist and rapper Prince Harvey seemed at home, almost like he knew what was going to happen next.
“As soon as I jump on the table, they’re going to kick us out. So just keep taking pictures,” Prince says, as he puts on a bright silver, ankle-length trench coat and hops on the wooden display top closest to the entrance.
It only takes 10 seconds before he’s proven right. An employee shuffles over to us without missing a beat.
“All right, I told you already, chief: no pictures,” the employee says.
Harvey, now standing on Broadway after being asked to once again leave an Apple Store, pauses to consider his next move.
“I would take you to the SoHo store,” he says with a smile, “but security knows me there.”
Familiarity is an understatement. After a second computer failure left him without a means to record his album and no money to buy a replacement, Prince finished recording the vocals and backing instrumental tracks for his new album entirely in that one Apple Store.
Prince Harvey sang, hummed, and rapped into a display computer at the SoHo Apple Store every weekday for four consecutive months.
The album, after all, is called PHATASS—an acronym for Prince Harvey At The Apple Store: SoHo.