It seems that the cell phone companies have hired the same customer relations and marketing people as the Banks. Recently Verizon announced it was raising its early termination fees to $350.

Google and T-Mobile Collect Early Termination Fees from a Dissatisfied Customer as Verizon gives tips
Not wanting to be outdone, Google in announcing their new IPhone “Killer” the Nexus I, announced that consumers who cancelled would not only subject to T-Mobile’s outrageous $200 early termination fee – they would have to pay Google $350 for the privilege of trying out their phone…
And finding it didn’t work as advertised.
Considering the early reviews of Google’s phone are pretty bad – that amounts to crime and punishment…