Not to be outdone by their fellow fundamentalists on the other side of the “God Chasm” – some fundamentalist Christians jumped in with some designs of their own.
Turns out the new swimwear is attractive to “godless” non-believers – not the least reason of which is protection from the Sun’s harmful rays. No woman worth her hair spray wants to look 65 when she is 35. And fair skinned ladies especially need to be concerned about the long term effects – including skin cancer – which puts “dying to look good” in a whole new category.
Crystal Huyben, 27, a born-again Christian from Ontario, likes to cover everything from her knees to her collarbone when she gets in the water.
“Modesty has always been important to me, believing that our sexuality is an amazing gift from God,” she said. “[It's] something to be protected, not put on display for all eyes to see.”
Huyben, who sewed her first modest swimsuit when she was a teenager, now runs a company, Simply Modest, selling the garments. Her website Simply Modest is one of about a dozen, all launched over the past decade, marketing suits that protect their wearers from sun, chlorine and lustful stares.
Now, Huyben and other modest swimwear entrepreneurs are finding that their suits are catching on with a secular audience. Tulin Reid, 38, a former plus size model, is a fan of HydroChic, a line of modest- and activewear founded six years ago by two modern Orthodox Jewish women, Sara Wolf and Daniella Teutsch, in New York’s Westchester county.