It is difficult to travel through many urban areas without seeing the seemingly ubiquitous food truck. From their humble origins supplying Hot Dogs and Burritos to construction workers and tourists – some entrepreneurs have branched out into quality foodstuffs, covering a variety of tastes. Ergo – the Food Truck has gone upscale!
So upscale in fact, that the humble trucks have gone international – now invading the streets of the urban epicurean center of the world – Paris.
So are the French buying cheap eats? Throw a little Camembert on that burger, and a slice of truffle in that soup, and voila!…
They even have the Chile pepper averse French (Hot sauce ain’t on the menu in France) eating Tacos… Which is amazing.
An artisanal taco truck has come to Paris. The Cantine California started parking here in April, the latest in a recent American culinary invasion that includes chefs at top restaurants; trendy menu items like cheesecake, bagels and bloody Marys; and notions like chalking the names of farmers on the walls of restaurants.
In France, there is still a widespread belief that the daily diet in the United States consists of grossly large servings of fast food. But in Paris, American food is suddenly being seen as more than just restauration rapide. Among young Parisians, there is currently no greater praise for cuisine than “très Brooklyn,” a term that signifies a particularly cool combination of informality, creativity and quality.
All three of those traits come together in the American food trucks that have just opened here, including Cantine California, which sells tacos stuffed with organic meat (still a rarity in France), and a hugely popular burger truck called Le Camion Qui Fume (The Smoking Truck), owned by Kristin Frederick, a California native who graduated from culinary school here.
“I got every kind of push-back,” said Ms. Frederick, 31. “People said: ‘The French will never eat on the street. The French will never eat with their hands. They will never pay good money for food from a truck.’ ” (Her burger with fries costs 10 euros, about $13.)
“And, ‘You will never get permission from the authorities.’ ” (more…)