“Never Make a Pretty Woman Your Wife”…Or Apparently, a Dumb One

Wow – My first thought in reading this article was “this explains the popularity among women of those dreadful Uggs boots!”

Recall this image of Venus Williams -

Looking dumb as a beauty strategy to attract guys.

It also goes a long way to explaining conservative men walking around with tented trousers at the thought of the Sno’ Ho’ – Sarah Palin…

And the lore (and allure) of the “dumb blonde” stereotype.

Do Men Find Dumb-Looking Women More Attractive?

Ask a straight man, “How do you like your women?” and it’s unlikely he’ll answer, “Dumb and sleepy.” But according to new findings, these characteristics—and any other traits suggesting that the lady isn’t particularly alert—are precisely what the human male has evolved to look for in a one-night-stand.

In an article soon to be published in Evolution and Human Behavior, University of Texas–Austin graduate student Cari Goetz and her colleagues explored what they called the sexual exploitability hypothesis. The hypothesis is based on thedifferences between male and female reproductive strategies as humans evolved. For ancestral women, casual intercourse with an emotionally unattached man who had no clear intention of sticking around to raise any resulting offspring constituted a massive genetic gamble. By contrast, for a man with somewhere around 85 million sperm cells churned out every day—per testicle—the frivolous expenditure of gametes was far less detrimental to his genetic interests. Goetz and her team began with the assumption that—because our brains evolved long before prophylactics entered the picture—female cognition is still sensitive to the pregnancy-related consequences of uncommitted sex and women remain more reluctant than men to engage in it. They set out to test the idea that any indication that a woman’s guard is lowered—that she’s “sexually exploitable”—is a turn-on for your average man. “[T]he assessment of a woman’s immediate vulnerability,” surmise the authors, “may be central to the activation of psychological mechanisms related to sexual exploitation.”

Reminds me of an old 60’s song…

This is an inflammatory hypothesis, of course, and the language employed in the field doesn’t help matters. It’s worth noting that in the evolutionary psychology sense, the word exploitable simply means that a woman is willing or can be more easily pressured into having sex—which takes her own desires, rather disturbingly, out of the equation. Even if she’s the aggressor, a prostitute, or a certifiable nymphomaniac, having casual sex with her would still constitute “exploiting” her (or at least her body), according to this model. 

So how did this team put their sexual “exploitability” hypothesis to the test? Goetz and her colleagues planned to call a bunch of undergraduate males into the lab and ask them to rate a set of women in terms of attractiveness based on their photographs. But first they needed to pick the appropriate images. To figure out which sorts of women might be deemed most receptive to a sexual advance or most vulnerable to male pressure or coercion, they asked a large group of students (103 men and 91 women) to nominate some “specific actions, cues, body postures, attitudes, and personality characteristics” that might indicate receptivity or vulnerability. These could be psychological in nature (e.g., signs of low self-esteem, low intelligence, or recklessness), or they might be more contextual (e.g., fatigue, intoxication, separation from family and friends). A third category includes signs that the woman is physically weak, and thus more easily overpowered by a male (e.g., she’s slow-footed or small in stature). According to the authors, rape constitutes one extreme end of the “exploitation” spectrum—cheesy pickup lines the other.

By asking students for the relevant cues, the experimenters reasoned, they’d keep their own ideas about what makes a woman “exploitable” from coloring their study. When all was said and done, the regular folks in the lab had come up with a list of 88 signs that—in their expert undergraduate opinions—a woman might be an especially good target for a man who wanted to score. Here’s a sampling of what they came up with: “lip lick/bite,” “over-shoulder look,” “sleepy,” “intoxicated,” “tight clothing,” “fat,” “short,” “unintelligent,” “punk,” “attention-seeking,” and “touching breast.”

Next, Goetz and her colleagues searched the Internet for publicly available images of women displaying each of these 88 cues. Once they had pictures of women licking their lips, partying, circling their areolas, and all the rest, they cross-checked them with a separate group of students who surmised that—at least in their subjective views—the images indeed matched the cues. The specific coding details aren’t provided, unfortunately, but presumably these independent raters just used their best guesses to determine what an “attention-seeking” or “unintelligent” woman looked like.

Now it was time for the test. A fresh group of 76 male participants was presented with these images in a randomized sequence and asked what they thought of each woman’s overall attractiveness, how easy it would be to “exploit” her using a variety of tactics (everything from seduction to physical force), and her appeal to them as either a short-term or a long-term partner. The results were mixed. Physical cues of vulnerability—the pictures of, say, short women and hefty ones—had no effect. These women were not necessarily seen as easy lays, nor were they judged as especially appealing partners for either a casual fling or a lifelong marriage. On the other hand, the more psychological and contextual cues—pictures of dimwitted- or immature-seeming women, for example, or of women who looked sleepy or intoxicated, did seem to have an effect: Not surprisingly, men rated them as being easy to bed. But more importantly, they were also perceived as being more physically attractive than female peers who seemed more lucid or quick-witted. This perceived attractiveness effect flipped completely when the participants were asked to judge these women as potential long-term partners. In other words, the woozy ladies were seen as sexy and desirable—but only for fleeting venereal meetings. They lost their luster entirely when the men were asked to rate these same women’s attractiveness as prospective girlfriends or wives. The possible evolutionary logic behind this interaction is fairly straightforward: In the latter case, the man would risk becoming the cuckoldee, not the cuckolder. (Of course you could also argue that men might rather marry a woman who looked like she could hold up her end of the conversation over French toast.)

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